Thinking By Design: Scientific American

Image: Yuji Sakai Getty Images

In Brief

  1. People prefer big objects to small ones, round forms to sharp ones and complex designs to simpler renditions.
  2. Observers often pick a prototype as prettiest, but these “average” examples of a face, coach or pattern can bore an expert or even someone in a good mood.
  3. After a month of using a product, how the object feels is generally more important than how it looks.

Read the rest of the article via scientificamerican.com

Interesting read on how and why we choose what we like or don’t like when it comes to designs.

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