Activist Dave Meslin argues that people often care, and that apathy is often the result of social systems actively obstructing engagement and involvement. He describes various obstacles that keep people from knowing how or why they might get involved in something. Meslin focuses on design choices that unintentionally or intentionally exclude people.
Reading this excerpt made me think of how in the past products and marketing campaigns were perhaps creating apathy indirectly, and would explain why I’ve always been uninterested in products that promoted exclusivity. I believe in inclusivity and engaging people, as a fellow human being, and it is part of my empathetic personality. I would rather choose send the message to have people feel included, rather than to exclude. This will be something I keep in mind as I merge my way as a UX Strategist and advocating for holistic solutions that include values and ethics for both sides of the stakeholders, corporation and it’s customers, instead of corporation vs. the customers.