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- People prefer big objects to small ones, round forms to sharp ones and complex designs to simpler renditions.
- Observers often pick a prototype as prettiest, but these “average” examples of a face, coach or pattern can bore an expert or even someone in a good mood.
- After a month of using a product, how the object feels is generally more important than how it looks.
Interesting read on how and why we choose what we like or don’t like when it comes to designs.