The Future Of Ethics In Branding | Fast Company

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Very interesting read on advertising vs. ethics, and how the writer predicts for a rise in the importance of ethics in a company’s brand strategy. Yay! It’s about time I think. As the social media tools leads us all into being more transparent , forcing authenticity to matter in the forefront, ethics is a natural next.

As a designer and strategist, who looks at function and form of services and products, I’ve often had to fight the dilema of what the Owner/Sales/Mkt wants vs. what I think the consumer wants, or what feels right. It will be interesting to see how the consumer trends will change, when consumer values and ethics come to the forefront. Exciting times ahead for us new breed of UX strategists or managers with good empathy skills.

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