This article is spot on. It makes my heart beam, I’ll be including it to potential clients for a great read to help reinforce the importance of Service Design.
Service design is famously difficult to define and like most important things is something that is neither new nor totally unfamiliar. But just as product design is a discipline where formal design methodologies and approaches are used to make your hoover, smartphone and car the best it can be for your needs and your lifestyle, service design does the same for experiences.
And since all we as a sector do is produce experiences, becoming more literate in service design can only be a good thing. But if you’re still unconvinced here are my four top reasons why service design is so important right now…
Full article here: Why service design is the next big thing in cultural innovation | Culture professionals network | Guardian Professional.